Salamandra UK creates personality-filled 3D icon for Bolt Insight
Award-winning animation and design agency Salamandra UK has created a bold new visual mascot identity for Bolt Insight Limited, combining cutting-edge 3D character design and renders, animation and merchandise artwork to create a cohesive and personality-filled mascot experience to be used across multiple platforms and events.
Brand mascots are increasingly recognised as powerful visual anchors, building emotional connection and boosting recall whilst giving audiences a relatable character to engage with and remember.
Salamandra UK’s studio developed multiple 3D mascot still renders and a 3D animated logo version, designed to enhance Bolt Insight’s professional but playful tone of voice, brand recognition and expressive presence with cinematic quality. These assets provide a strong digital identity that can be integrated across a range of environments and platforms, such as digital content for web and presentations, product launches, event screens and marketing campaigns including AR/VR experiences, helping Bolt Insight engage audiences in new and memorable ways.
“Salamandra UK has breathed life into our brand with this engaging Mascot, and we couldn’t be more delighted because it will help us build a deeper engagement with our audience and make us instantly recognisable at industry events and expos! We have a few new adventures planned for ‘Boltee’ and look forward to working with the talented team of animators and designers at Salamandra UK to take us there!”
Baybars Umur, Co-Founder and Head of Commercial at Bolt Insight Limited
The project extended beyond digital content and animation into print-ready artwork and merchandise design, showcasing Salamandra UK’s diverse expertise in strategic brand animation and design. Using this brand-new 3D mascot and logo assets, the team created custom T-shirt, cap and tote bag layouts, ensuring each item reflected the brand’s tone, colour palette and creative essence while maintaining professional print quality and visual impact.
By blending animation, branding, and product design, Salamandra UK continues to help clients communicate with clarity, personality and impact.
