Salamandra UK Animates Festina Finance’s Modular Tech Vision Through Dynamic 2D Storytelling
Award-winning animation agency Salamandra UK was commissioned by Copenhagen-based Festina Finance to produce a bespoke 2D animated explainer for the company’s appearance at the Pensions UK Conference in Manchester.
The visually engaging 60 second corporate animation was designed to loop seamlessly with and without sound on Festina Finance’s exhibition stand, providing an eye-catching centrepiece that both attracts visitors and clearly communicates the company’s modular technology platform.
“I was super impressed not only at the speed and quality of producing the animation but the fact that Salamandra totally nailed our brief with lightning speed – instantly grasping our business and delivering animations that were tailor-made that truly emphasised our strengths and USP”
Dan McLaughlin, UK Country Head at Festina Finance
Facing a hyper competitive UK pensions market dominated by larger competitors, Festina Finance sought to elevate its brand awareness and visual presence while introducing its new modular product architecture – a flexible, low-code platform likened to “blocks” for the financial services sector.
Turning complex tech into clear storytelling, Salamandra UK’s creative team transformed Festina Finance’s brief into a concise, illustrative 2D animation that balances clarity, professionalism and creative flair.
The explainer demonstrates how Festina’s modular configuration system empowers clients to adapt and build technology solutions that fit their needs, all within a sleek, brand-aligned visual world.
The result was a standout success at Pensions UK, where the animation premiered at Festina Finance’s stand during the Pensions UK Conference, drawing attention and positive feedback from attendees and peers alike. It provided an engaging alternative to static presentations, demonstrating how strong visual storytelling can simplify complex financial concepts and reinforce brand credibility.
