The latest research shows that production expenditure, supported by the Animation Tax Relief, reached an estimated £97.1 million in 2016. [#]
This is an increase of 27% since its introduction in 2013 contributing £354.8 million in GVA, and for every £1 of tax relief this gives a return on investment to the UK economy of £4.44 [#]
In addition to award winning content, the UK animation industry is highly successful in terms of the ancillary licensed products that it generates, such as children’s DVDs, books, toys and clothing.
Taking into account the ancillary licensed products that it generates, such as children’s DVDs, books, toys and clothing and the licensed merchandise sales market for the UK animation sector and other spillover calculations and impacts, the overall value of the animation sector is calculated at £911.9 million.
# Screen Business: A report Commissioned by the BFI from Olsberg.SPI with Nordicity. October 2018.