Toikido, the entertainment company behind the rebellious cross-platform IP Bad Egg Co., has announced a new partnership with acclaimed animation studio Lil Critter Workshop to bring an all-new Bad Egg Co. animated series to YouTube in 2026.
First hatched as a Web3-native brand, Bad Egg Co. quickly scrambled expectations with a sell-out NFT collection, growing global fanbase, and a fast-expanding pipeline spanning toys, fashion, and digital content. Now, the animated series marks a major milestone in its journey to become one of the most original and irreverent kids’ IPs around.
Lil Critter Workshop, the award-winning studio behind My Little Pony: Tell Your Tale, Emojitown, LK School Daze, and Buck & Buddy, brings global animation credentials and a flair for bold, culturally resonant storytelling, making it the perfect match for Bad Egg Co.’s mischief-fuelled world.
We’ve built Bad Egg Co. to be more than just a brand, it’s a world with attitude, humour, and heart. Lil Critter Workshop immediately got the yolk of what we’re trying to do. Together, we’re cracking open a series that’s fast, funny, and full of character.
Darran Garnham, CEO of Toikido
The series will explore the streets of New Yolk City, home to a cast of chaotic eggs who break rules, challenge authority, and still manage to find moments of unexpected redemption. Designed for YouTube Shorts, the series will span over 60 minutes of 2D animated content in flexible durations, from 30-second gags to 3-minute sketches, purpose-built for shareability, retention, and cross-platform reach.
Its character-led comedy will extend across TikTok, Instagram Reels, Facebook Watch and more, with top-performing clips adapted into HD formats. The series will launch in English and non-dialogue versions, with localisation planned to support global growth and future brand extensions.
We love characters with attitude and stories that punch above their weight, ones that truly resonate with today’s platform-agnostic, global audiences. Bad Egg Co. brings a unique creative spirit, a fearless tone, and a bold commercialisation strategy that’s made for digital-first storytelling. It’s a standout brand, and we’re egg-cited to be partnering with Toikido on something this daring and distinctive.
Walid Omar, Executive Producer at Lil Critter Workshop
This series marks the next chapter in Bad Egg Co.’s evolution, from NFT sell-out to global toyline with Eolo, and now, a full-blown animated universe built for today’s connected audiences.
For more information, visit BadEggCo.com or follow @BadEggCompany.
