Serious Kids’ designs on fashion

Member News  |  22 January 2024

The leading kids distribution company has signed a worldwide content and format rights deal with the award-winning production company Lion TV (Horrible Histories) for their brand new fashion entertainment show, Style It Out.

Style It Out

The BBC Children’s & Education Commissioned 11 x half hour series has just premiered on CBBC and is a brand new format starring nine young fashion designers, aged 10-14, who compete for the ultimate prize, to put their designs on the catwalk at London Fashion Week. 

Style It Out is hosted by TV presenter Emma Willis and features stylists Ayishat Akanbi and Jorge Antonio as judges. Its premise challenges aspiring kid designers/stylists to come up with the perfect outfit for a given theme, using only second-hand and recycled materials. Each episode will star one high profile young influencer, singer, dancer, chef or model, who will be internationally recognizable to children aged 8-12. 

Fashion has always been a tricky subject for kids because of the predominance of brands and shopping, but this series has sustainability at its heart and the creativity coming from these young kids literally makes me cry.

Genevieve Dexter, CEO of Serious Kids

As far as we know, this is the first fashion design show for kids. We were inundated with applications to compete on the series, and think the audience will be blown away by the creativity on display.

Richard Bradley, CCO and Co-Founder of Lion TV

There has never been a time when young people have been so vocal about expressing their own style and individuality.

Melissa Hardinge, Commissioning Editor at BBC Children’s