Plastic Milk wins Smiley Charity Film Judges’ Award 2024 with We Are Donors animation

Member News  |  28 March 2024

The London-based animation studio’s film What is Organ Donation? won a Silver award in the “Under £100,000” category at the Smiley Charity Film Awards 2024.

What is Organ Donation? was made for the charity We Are Donors. The charity is a national network of university student groups working to raise awareness of organ and blood donation, whose mission is to empower young people to make informed decisions about organ and blood donation.

The film tells the story of someone who becomes an organ donor and thereby transforms the lives of others. The compelling narrative educates audiences about the importance of organ donation and its life-saving impact, and also, dispels common misconceptions surrounding the process.

We are immensely proud to receive the Silver award in the “Under £100,000” category at the Smiley Charity Film Awards. This recognition is a testament to our talented team’s hard work, creativity, and passion. This is a considerable achievement in an area which is dominated by live action films. It demonstrates how effective animation can be at telling stories and getting across emotions.

Through our collaboration with We Are Donors, we aimed to demystify the concept of organ donation and encourage meaningful conversations about this critical issue. Winning this award reaffirms our belief in the transformative potential of storytelling through animation.

David Raitt, Animation Director at Plastic Milk

The Smiley Charity Film Awards recognises outstanding creativity and innovation in filmmaking that promotes charitable causes and social awareness. It celebrates cause-based storytelling, showcasing an array of films that not only entertain, but also, inspire action and awareness for numerous significant causes.

Watch What is Organ Donation? below.

For more information about We Are Donors, please visit their website here. For more information about Plastic Milk and its award-winning animations, please visit their website here.