The Cinesite Immersive team has partnered with Printworks Manchester to launch a captivating digital Christmas campaign
Cinesite‘s festive campaign transforms the leading leisure, entertainment and dining destination’s entertainment complex using its newly installed digital ceiling, the largest of its kind in Europe.
Printworks Manchester, which recently relaunched as a premier destination for immersive experiences, features an impressive 1,000m² digital ceiling screen. Cinesite was tasked with leveraging this technology to create a dynamic and exciting holiday atmosphere throughout the key festive trading period.
The Christmas campaign features a friendly and inviting Santa Claus on the digital
screens, who points to specific individuals in the crowd, creating a fun, personalised
moment for guests.
The content was revealed during Printworks’ Christmas event last weekend, where TV
legend Will Mellor led the display switch on in front of hundreds of guests.
“Printworks is all about redefining entertainment, and our new digital ceiling is central to that vision. Cinesite’s creative expertise helped us bring this space to life for the holidays in a way that is both visually stunning and highly engaging for our visitors. This festive campaign is a perfect example of how we’re using technology to create memorable moments for everyone who walks through our
doors.”Dan Davis, Centre Manager at Printworks
“It was a fantastic experience collaborating with the Printworks Manchester team, who clearly understand the power of immersive technology to redefine the retail and entertainment space. Seeing our team’s creative and technical skills bring their massive digital ceiling to life for the holidays, creating such unique and unforgettable moments for their visitors, is incredibly rewarding.”
Michelle Mateus, Business Development Manager at Cinesite
Cinesite’s team created the custom content to be displayed across Printworks’ four main digital screens, with varying resolutions, leveraging the best of both traditional VFX tools and new technologies. This combination of established knowledge of lighting, composition, and visual storytelling paired with AI-generated elements, ensured a polished, professional finish.
This festive campaign at Printworks Manchester marks the latest in a series of high profile immersive projects Cinesite has delivered, further establishing the team as a leader in experiential media. Cinesite’s work spans across groundbreaking digital installations, including content creation for Frameless, London’s largest immersive arts experience; the impactful short film FORSAKEN, directed by Roland Lane for Greenpeace at Outernet London; and world-renowned theme park attractions like The Bourne Stuntacular at Universal Studios.
This project highlights Cinesite’s ability to produce high-quality, scalable content for immersive environments, further expanding its portfolio in the growing field of digital and experiential media.
For a deeper dive into the transition of VFX houses into immersive installations, get your pass for Focus 2025 and attend UK Screen Alliance’s panel, Where Stage Meets Screen: A New Frontier of Live Entertainment, with Chris Fitzpatrick, Cinesite; Phil Adlam, Production Park; and Vincent Woods, Troubadour Studios; moderated by Charlie Watson, UK Screen Alliance.
