The composition of the new Creative Industries Trade and Investment Board has been announced and Animation UK is to be represented, as Kate O’Connor is among the list of confirmed board members.
The Board will be lead by advertising CEO Annette King.
Annette King said that: “Creativity is the UK’s calling card to the world; our reputation for ideas, flair, talent and imagination sitting alongside our rich cultural heritage and cutting-edge creative companies.”
The Board will include representatives from across the creative sector, which spans film, TV, publishing, music, games, animation, architecture, advertising, craft, design and fashion. It will comprise of representatives from organisations such as: BFI, PACT, UKIE, Promote UK, Innovate UK, and the Creative Industries Federation.
The Board will develop and oversee delivery of an export strategy and explore, support and advise on high-value opportunities for Inward Investment and Foreign Direct Investment.
Creative Industries Minister Margot James has announced a cash boost for the UK’s international trade in the creative industries. This cash will help the nation’s £92 billion creative industries seize international trading opportunities and target inward investment from abroad. The Minister will confirm a further £1 million of government funding to promote the ‘best of British’ creativity abroad, taking the total to £5 million.
This new industry-led initiative, agreed in the Creative Industries Sector Deal, part of the Government’s modern Industrial Strategy, aims to stimulate trade in one of the UK’s most exciting sectors and continue a great British success story. aiming to increase exports by 50% by 2023.
The funding boost will support UK businesses attending the Shanghai International Advertising Festival where the UK is ‘Country of Honour,’, a new China-UK film exchange to help increase co-productions between the countries, and support an increased British presence at the Game Developers Conference in San Francisco.
Recent statistics show that creative businesses are on average more likely to export than other UK businesses.