Acamar Films announce new broadcast deals across Latin America, Africa & Europe
Award-winning independent producer and distributor Acamar Films has secured key new broadcast deals across Latin America, Africa and Europe for its global hit animated series Bing. These new partnerships build on Acamar’s strategy to establish Bing as a global evergreen character, and to continue to build on global fandom.
Bing has now found a new home in Mexico, Guatemala and Honduras on free-to-air channel Azteca 7, marking a major step in Acamar’s expansion across Latin America. With negotiations led by Iñaki Orive of Brands & Rights 360, the new LATAM Spanish-language version of the show is airing in a dedicated half-hour weekday slot alongside other iconic pre-school shows.
Bing is also expanding its broadcast footprint in Africa with the show’s first linear TV launch in South Africa and e.tv. The British English-language version of the show will air on eToonz, bringing 104 episodes to young viewers and their families across a country of over 63 million people. eToonz reaches over four million households on the OpenView free-to-air platform, and this new deal builds on our growing presence across North and sub-Saharan Africa, alongside Acamar’s successful partnerships with MBC in North Africa and the Middle East.
In Europe, Bing continues to expand its audience and will now air on Kixi, Germany’s largest independent streaming service for children’s content. In a deal brokered by Jiella Esmat at 8 Lions Entertainment, Kixi will air 52 episodes of a brand-new German-language version and a 22’ minute Christmas special by produced in partnership with localisation partner Studio Hamburg and Bing’s original German Voice Director, Marion von Stengel.
“Supporting our long-term relationships with broadcasters is at the heart of our success to date with Bing. Of course, we are working to expand our fandom, with partners, across digital, games, publishing, licensing and live experiences, but broadcasting remains crucially important for our audience. So, we are genuinely thrilled that many more children in Latin America, Africa and Europe will be able to enjoy Bing in their own language. It’s an exciting start to 2026.”
Mikael Shields, CEO of Acamar Films and Producer of Bing
These new broadcast deals add momentum to Acamar’s global success with Bing, which has now been licensed to 141 territories globally. The preschool series, created by Acamar Films, in partnership with Brown Bag Films, originally premiered, and is still a leading show on the BBC’s CBeebies, and on the BBC iPlayer. Since its debut, Bing has become a cherished part of the daily lives of young children across the world, offering a powerful tool to support the healthy early development and emotional resilience of young children, through its authentic expert-led storytelling and characters.
