Aardman has announced its music video for Coldplay’s forthcoming album track, ‘Daddy’, with the release of a teaser across social media.
The film Aardman has created for the track is an atmospheric journey through a girl’s fragmented memory about her father. Directed by Aardman’s Åsa Lucander, it uses live action puppetry, digitally painted sets and 2D animation to create a tapestry of styles that symbolises the girl’s memories of her dad.
“It was such an honour to direct this video for Coldplay. The first time I listened to the track it spoke to me on a deep level – I immediately started to imagine storylines and images formed in my mind’s eye. When this happens, you know you’re on to something very special! I’m often drawn to emotional stories and I knew very quickly that this was one I wanted to tell.”Åsa Lucander, Director of ‘Daddy’ music video, Aardman
The full length, five-minute video follows a girl lost at sea, alone in a rowing boat and sailing towards the unknown. The turbulent sea is echoing glimpses of her past with her dad, and the sea and skyscape becoming the emotive canvas projecting the girl’s memories.
“’Daddy’ isn’t a single in the traditional sense, but we always wanted to make a video for it as the song feels like a story within itself. Åsa and her team have done an incredible job in bringing the story to life.”Phil Harvey, Coldplay’s Creative Director.
Aardman has a history of making imaginative, powerful and compelling music videos, dating back to Peter Gabriel’s ‘Sledgehammer’ in 1986. The video won nine MTV VMAs, including Video of the Year, which is the most awards a single video has won.
‘Daddy’ is the fifth track on Coldplay’s eighth album, Everyday Life – set for global release on Friday 22nd November 2019, via Parlophone / Atlantic on CD, vinyl, cassette and digital formats. The 53-minute double album is divided into two halves, Sunrise and Sunset.
The full music video for ‘Daddy’ will premiere shortly after the album’s release on Friday 22nd November 2019.