Magic Light PicturesAnimation Production
Magic Light Pictures is an award winning brand-building company with a strong background in production, creating rich and imaginative experiences for families worldwide.
The company, founded in 2003, directly manages film production, licensing, global distribution and marketing. The company balances its brand-building work with film making of the highest quality.
Magic Light’s key brand is The Gruffalo, based on the best-selling picture books by author Julia Donaldson and illustrator Axel Scheffler. Magic Light produced the Oscar and BAFTA-nominated half-hour animated films, The Gruffalo and The Gruffalo’s Child, and has sold them to over 180 broadcasters worldwide. Magic Light also runs a cross-category international merchandising programme for The Gruffalo brand, with over 80 licensees and hundreds of products that capture the charm of the original books. Magic Light also produced Room on the Broom, Stick Man, The Highway Rat, Zog, The Snail and the Whale and Zog and the Flying Doctors films – which have proved to be award winning half-hour classics that are as loved as The Gruffalo.
In 2016 Magic Light produced two half-hours based on Roald Dahl’s Revolting Rhymes. They were watched by 9.3million viewers and have won numerous awards including a BAFTA for Best Animation.
In 2021 Magic Light released its first children’s series based on the collection of books by Axel Scheffler, Pip and Posy. The show premiered on Milkshake and is also available on Sky Kids.
Follow on Twitter and Instagram @MagicLightPics
Primary Activity: Animation Production
Other Activities: Animation Distribution, Animation Production, Production