Peppa Pig courtesy of The Elf Factory and Entertainment One animation
What we do
We are the collective voice for animation in the UK, to cement our position as a distinct part of the creative and screen industries, support our business value and celebrate our art and excellence in the UK and on the international stageHow we do it
When the big decisions are made, the views of our members need to be taken into account. On their behalf, we proactively raise issues, drive the debate and lobby to influence the UK Government and other stakeholder organisations.How we do it
When making critical business decisions, you need to know all the facts. To assist our members, we constantly scan the horizon for opportunities and threats that arise. They receive early, pertinent, and verified information through working groups and newsletters, allowing them to make the right choices for their company’s future.How we do it
Our members help shape our advocacy activity to meet their needs and create change. They can share their opinions with a network of peers on the issues that really matter, via our working groups and councils.See the list of our working groups
Advocacy and advantage
As well as being advocates for the animation sector, we provide benefits for our members such as exclusive business intelligence and access to export marketsJoin us today
We are independently funded through subscriptions, sponsorship and event revenue. Support from businesses like yours enables us to deliver and grow our ambitious programme of activities and advocacy. There is no better time than now to be part of a strong trade association that speaks up for your company.Support our work on your behalf by joining us today
Who we interact with
We seek to influence UK Government, MPs and Peers, Government Departments, Opposition Spokespersons and Regional and Local Government, UK Public Sector Broadcasters and OFCOMWho we interact with
We liaise with the Creative Industries Council, Creative Industries Federation, ScreenSkills, National and Regional Screen and Creative Agencies, British Film Institute, Animation in Europe and other creative sector trade organisations.Brambly Hedge courtesy of Lupus Films
Our History
Since its inception Animation UK has highlighted the cross sector strengths of the animation sector and worked on behalf of the children's animation industry to campaign for the introduction of Animation Tax Credit, which successfully came in to force in early 2013. This had an immediate positive impact, doubling investment in animation production.Our History
2016 - Recognising common goals, Animation UK joined in partnership with UK Screen to form the UK Screen Alliance and create a single strong advocacy body for the animation and visualisation sector.Our history
2023 - Animation UK successfully campaigned for an increase to the animation tax relief, which subsequently was extended to include animated features, as well as TV programmes.Read here
Early Man © Aardman Animations
Sarah and Duck, courtesy of Karrot Animation
Animation UK is part of the UK Screen Alliance.Our affiliations
We are proud to support CIISA and their work to improve and uphold consistent standards of behaviour across the UK’s world-leading creative industries.Find out more
We are affiliated with Animation in Europe.
